Tip: Ensure you use an Email Signature

An easy and free way to promote yourself.  Every email you send can have a link to your web page, facebook page and your phone number or booking site.

All email services these days allow you to add a 'signature' to your email.  Just go to the 'Settings' section of your email package and search for 'signature' or look up how to add it in the Help section.

If you add your website address or facebook page ensure you create the 'link' with the URL (web address) of your pages.

Keep your signature short and simple and it'll encourage your email recipients to explore your product or service.  If they forward your email to friends, they'll also be able to have the correct details.

Customizing your email signature is also one of the most important ways to improve the deliverability of your email. If you have an email signature that clearly states your name, position, phone number, and address, your emails will be significantly less likely to end up in the spam folder of a recipient.

For your recipients who already have you saved as a contact, it’s still a good practice to have all that information in your email signature, because it makes it easy to for them to contact you, especially if they're accessing their email from a mobile device.